'Don't believe in wearing clothes once', says Sonam Kapoor on buying outfits!

There is no denying Bollywood actress Sonam Kapoor's impact on Indian pop culture and design. Sonam is India's global fashion ambassador thanks to her amazing sense of style. The actress has a significant impact on the equity of a luxury brand in India and is among the most powerful voices in fashion globally. The actress recently discussed the need of raising awareness of the need to repeat, reuse, and re-wear items.

 

Sonam Kapoor encourages people to appreciate vintage style and to spend money on clothing that they may wear for many years to come. She wants people to understand how important it is to repeat, reuse, and re-wear.

 

Sonam Kapoor reveals, “To me, having a product with longevity is luxury. Back in the day, my mother and grandmother would preserve expensive sarees in a mal mal (muslin) cloth, masterji (tailor) would create made-to-measure outfits, juttis (shoes) would be created to fit our feet. I’m also doing the same.”

 

She further reveals, “So, you see, I grew up appreciating the value of personalization and the handmade. This, to me, is a true luxury. I consciously buy items that are made by local artisans, are vintage, and are even resold.”

 

Sonam further tells, “I haven’t bought anything that I haven’t worn multiple times. For me, everything that I buy needs to be wearable for several years. I don’t believe in wearing it once and then returning it unless I’m borrowing an outfit for an event.”