I don't even know if I am investing in Veere Di Wedding, says Ekta Kapoor!

Film Veere Di Wedding has been in the news ever since it was pronounced. The film will see Sonam Kapoor starring along Kareena Kapoor Khan. It will also stars Swara Bhaskar and Shikha Talsania. The movie is being directed by Shashanka Ghosh and will be Sonam Kapoor's sister, Rhea Kapoor's first production endeavor. 

 

The film was supposed to begin its shoot in 2016 but because of Kareena's pregnancy, the shooting had to be postponed. After that Kareena welcomed son Taimur Ali Khan and was on a maternity sabbatical. 

 

After that, there was another controversy regarding the title of the film. There is another film titled Veerey Ki Wedding which stars Jimmy Sheirgill and debutante Diljott. Sonam's father Anil Kapoor wrote to the Indian Motion Pictures Producers Association (IMPAA) stating that they had first registered the title. But, Veerey Ki Wedding had already acquired a trademark for their title.

 

When Ekta Kapoor, who is a co-producer of the film was questioned about Veere Di Wedding by a famous daily, Ekta told that she was unsure if she is investing in the film. She told, "At this moment, I don't even know if I am investing in Veere or any other movie. As a producer, I have decided to only invest in movies that will pull the audience out of their homes to the theatres. Rs 200 is a lot of money to demand [for tickets]. The content has to be bang on to bring in the bucks."

 

She further added, "It needs to be a profitable venture [for me]. Eventually, it's a business."