IT'S IN THE BAG FOR SHRADDHA!

Shraddha Kapoor is the new face of a top Indian bags and accessories brand.

 

The actress will rep the company through to the end of 2019, with a view to attracting a younger consumer base and their fat wallets. The brand’s Managing Director says Shraddha was approached because the enterprise wanted its buyers to see that it’s willing to adapt to stay in tune with changing trends and styles. As for Shraddha, well, she loves handbags, so this was a natural fit. Let’s hope the association pays off for both parties.